Chris Whaling

An estimated R1.78 quadrillion in wealth is predicted to change hands globally from Baby Boomers to younger generations in the next decade. Known as The Great Wealth Transfer, a majority of these estates will have a home that will change hands, and many inheritors, including adult children, will need to sell them. But as research suggests, these sellers may end up prioritising emotional return on investment (EROI) over price before making their next move and disrupting the transfer of wealth. 

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.

The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.