Overpriced and unsold? Here’s how to successfully relist your property

Every homeowner dreams of selling their property for the best possible price, but when it comes to pricing, pushing too high can backfire, leaving your property unsold and gathering dust in the market.

Today’s buyers are savvy. With easy access to property portals and market data, they know exactly what their money should get them in a particular area. As a result, overpriced properties tend to get overlooked entirely, and the longer your home sits unsold, the harder it becomes to change that perception.

Worse still, sellers who initially overprice, whether by personal choice or following poor advice, often end up accepting offers far below market value because the home has gone stale on the market. But all is not lost. Recognizing the signs early and knowing how to reposition your home can turn things around.

How to tell if your property is overpriced

If you’re wondering whether your home might be priced too high, look out for these telltale signs:

• Your asking price is significantly higher than similar homes in the area.

• Buyer interest is minimal, even during show days.

• Months of marketing have passed, but the only offers you’ve received are well below the asking price.

• Neighbouring properties are selling quickly, while yours remains on the market.

If any of these sound familiar, don’t worry. You can still recover and sell your home, but it takes a fresh approach.

How to successfully relist an overpriced property

Start fresh with a revamped listing

When buyers notice a home that’s been sitting on the market for months, it raises red flags. The assumption? There must be something wrong with it.

To counter this, take the property off the market for a brief period before relaunching with a fresh strategy. Use this time to:

• Refresh your home’s appearance: A coat of paint in key areas, a tidy-up of the garden, and a thorough decluttering can dramatically improve first impressions.

• Update your listing photos: If your original photos were taken in winter or under poor lighting, invest in new, professional photos that showcase the home at its best.

• Rewrite the listing description: Highlight features that may have been overlooked and ensure the tone speaks to your target market.

Remember, if your current agent isn’t committed to reinvigorating your property’s marketing, including new photos and refreshed advertising, it might be time to have a serious conversation about their strategy and performance.

To help you choose the right agent from the start, read our guide on commissions and how to choose the right agent and start your property journey on the best footing.

Get the price right the second time around

The most important element of a successful relisting is an accurate, realistic price. No amount of professional photography or clever marketing will sell an overpriced home.

Before setting a new asking price, request updated valuations from at least two or three experienced agents who are active in your neighbourhood. An agent worth their salt should support their valuation with a detailed comparative market analysis - this is a report that compares recent sales of similar properties and current trends in your area.

A data-backed price point ensures that your home is competitive, increasing the likelihood of generating real buyer interest.

Be transparent and rebuild trust with buyers

Some buyers who previously viewed your home or skipped it entirely due to price may come back around when they see a price adjustment. However, they might still have lingering concerns:

Why the price drop? Is there something wrong with the house? The best way to ease these doubts is through transparency. Provide:

• Approved building plans.

• A comprehensive defect list.

• Optional professional home inspection reports.

Having these documents on hand not only reassures buyers but positions you as a credible, trustworthy seller. Work with your agent to compile a balanced defect list clear enough to inform, but without amplifying minor issues unnecessarily.

If you opt for a professional home inspection, ensure that the inspector is fully accredited. This small investment can go a long way in restoring buyer confidence and setting your home apart from others on the market.

Overpricing can feel like a costly mistake, but with the right steps, it doesn’t have to derail your sale entirely. By relaunching your property with a refreshed look, an accurate price, and a commitment to transparency, you can re-engage buyers and still achieve a positive outcome.

Need help getting your home sale back on track? Connect with a real estate expert who knows your local market — they’ll help you position your property for a successful second chance.