What is a buyer's market?

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.

For Keanu Atkins, real estate wasn’t part of the original plan, but once it found him, he never looked back. Starting in an intern program with just a phone and a drive to succeed, Keanu has worked his way up to handling high-value properties across Cape Town’s South Peninsula, proving that with hustle, consistency, and heart, you can build something remarkable.

The latest FNB Property Barometer for July 2025 shows that South Africa’s housing market is holding steady, with the FNB House Price Index (HPI) averaging 3.7% year-on-year. June’s figure was also revised up from 3.2% to match July’s 3.7%, signalling a notable moment — house prices are now rising slightly faster than inflation.