Yael Coetzer
"Keys to Connection: The Story of Yael Coetzer"
From the moment Yael Coetzer stepped into her first property viewing, she felt something click. The space wasn’t even that special — a small townhouse with peeling paint and a stubborn front gate — but she could see what others didn’t: potential.
That was Yael in a nutshell — optimistic, observant, and endlessly curious about what could be, not just what was.
Her friends always said she had “the gift of persuasion,” but Yael never thought of it that way. To her, it wasn’t about talking people into something — it was about helping them see something. A home. A dream. A next step.
Growing up, she loved people and stories. She could strike up a conversation with anyone — the couple next door, a taxi driver, the barista who already knew her coffee order. There was warmth in her energy and sincerity in her words. When she listened, people felt heard. When she spoke, they felt inspired.
After finishing her studies, Yael explored a few different career paths — marketing, events, admin — all useful, but none that made her heart race. Then a family friend, a real estate agent, invited her to shadow him for a week.
By the second day, Yael was hooked.
She was captivated by the rhythm of the work — the mix of communication, intuition, and persistence. She loved watching buyers’ eyes light up when they stepped into a home that just felt right. She admired how skilled agents built trust, navigated negotiations, and turned hesitation into confidence.
“That’s me,” she thought. “That’s what I want to do.”
And when Yael sets her mind on something, she goes all in.
She started learning everything she could about property — market trends, financing basics, home staging, local area insights. She took online courses, shadowed agents, and practiced mock viewings with friends. She even started visiting open houses just to observe how different salespeople presented homes.
Her enthusiasm was contagious. Clients would later say it was her authenticity that won them over — the way she spoke about homes not as products, but as possibilities.
For Yael Coetzer, property sales wasn’t just a job — it was the perfect mix of people and purpose. Every key handed over wasn’t just the end of a transaction; it was the start of someone’s next chapter.
And Yael? She was just getting started — eager, focused, and driven to build a career defined not by numbers alone, but by connections, integrity, and heart.
