Ryan Lategan

Real Estate Company / Sales & Letting Agent
More about Ryan

If you're reading this, chances are you've had some disappointing—or even frustrating—experiences with estate agents. After working in the real estate industry for a decade, I've seen both the good and the bad sides of the business. Over the years, I've had the opportunity to reflect on the kind of real estate agent I want to be, and more importantly, the kind I don't want to be.

I've come to realise that our time on this earth is limited, and that, above all, relationships are what truly matter. That's why I strive to live by the principle that "every interaction and every person matters." For me, success isn't measured by the number of sales I close, but by how my clients feel about me once the transaction is complete.

Being kind, honest, and making decisions with others' best interests at heart is relatively easy once practised, but the echo of those actions can be truly endless. I hope that when I'm gone, I'll have left behind a legacy of positive echoes.

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Estate Agent Property News Articles
Property Market Snapshot: What South African Agents Are Seeing on the Ground
Market & Opinion
Property Market Snapshot: What South African Agents Are Seeing on the Ground
29 Jul 2025
The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.
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Selling an Overpriced Property: How to Bounce Back and Attract Buyers
Market & Opinion
Selling an Overpriced Property: How to Bounce Back and Attract Buyers
18 Aug 2025
When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.
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The property market finds its footing again - here's what's driving the recovery
Market & Opinion
The property market finds its footing again - here's what's driving the recovery
22 Oct 2025
The latest FNB Estate Agents Survey for Q3 2025 paints a cautiously optimistic picture of South Africa’s residential property market. After months of uncertainty, market activity, agent confidence, and buyer sentiment have all improved, particularly in the affordable housing segment, which continues to drive growth nationwide.
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Pricing smart: The real difference between a home's value and its marketability
Market & Opinion
Pricing smart: The real difference between a home's value and its marketability
30 Oct 2025
In today's ever-evolving real estate market, understanding the intricate balance between a property's value and its marketability is crucial for both sellers and buyers. We delve into the key differences between these concepts and explore how they impact property transactions. Plus, we'll take a closer look at how a property valuation is done in South Africa.
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