Marina Pagan

With the rising cost of living and tighter bank lending conditions, many homeowners are looking for ways to cut costs when selling, including the idea of avoiding estate agent commission by selling privately. While this may seem like a way to keep more money in your pocket, the risks in today’s market are far higher than most people realise. A private sale can quickly become expensive, stressful, and legally risky if you’re not fully prepared.

The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.