Kaye Groom agent profile

Kaye Groom

Century 21 - East London / Non-Principal Property Practitioner

More about Kaye

Experienced Residential Property Specialist | Century 21 East London

For 12 rewarding years, I have proudly served as a residential property specialist with Century 21 East London. My expertise lies in the premier areas of Blue Bend, Nahoon, and Stirling—coveted neighborhoods known for their exceptional homes and breathtaking sea and river views. I do however sell in all areas in East London and surrounds.

Throughout my career, I have been honored with multiple awards, reflecting my dedication to excellence and my unwavering commitment to delivering exceptional results for my clients. I am passionate about helping homeowners and buyers navigate the property market with confidence, offering expert advice and tailored solutions to meet their unique needs.

As a devoted team member of the Century 21 East London family, I embody the values of professionalism, integrity, and loyalty to the Century 21 brand. I strive to make every real estate experience seamless, enjoyable, and successful for my clients.

Estate Agent Property News Articles

Market & Opinion

Pricing smart: The real difference between a home's value and its marketability

30 Oct 2025

In today's ever-evolving real estate market, understanding the intricate balance between a property's value and its marketability is crucial for both sellers and buyers. We delve into the key differences between these concepts and explore how they impact property transactions. Plus, we'll take a closer look at how a property valuation is done in South Africa.

Market & Opinion

Selling an Overpriced Property: How to Bounce Back and Attract Buyers

18 Aug 2025

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.

Market & Opinion

Property Market Snapshot: What South African Agents Are Seeing on the Ground

29 Jul 2025

The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.

Market & Opinion

The property market finds its footing again - here's what's driving the recovery

22 Oct 2025

The latest FNB Estate Agents Survey for Q3 2025 paints a cautiously optimistic picture of South Africa’s residential property market. After months of uncertainty, market activity, agent confidence, and buyer sentiment have all improved, particularly in the affordable housing segment, which continues to drive growth nationwide.