Justin Goodman agent profile

Justin Goodman

More about Justin

With over 20 years of experience in the local real estate industry, Justin has developed deep insight into the evolving market and embraced the shift toward innovation and technology. Passionate about helping clients through life-changing decisions, he is committed to building long-term relationships grounded in integrity, clear communication, and loyalty. Known for his honest advice and personal touch, Justin strives to turn clients into “raving fans,” which has led to a thriving referral-based business. Outside of real estate, he enjoys time with family and friends, is an avid animal lover who supports local welfare initiatives, and cherishes his two beloved fur babies. A trained chef with international experience, Justin still channels his culinary passion through work at a popular Melkbosstrand restaurant. He lives by the belief that everyone has a story and takes pride in maintaining a positive outlook through life’s ups and downs.

Estate Agent Property News Articles

Market & Opinion

Africa’s Wealth Boom: What It Means for South Africa’s Property Market

27 Aug 2025

Africa’s millionaire population is set to soar by 65% over the next decade, according to the newly released Africa Wealth Report 2025 by Henley & Partners and New World Wealth. This rapid growth is reshaping the continent’s economic map — and South Africa, with its thriving high-end real estate sector, stands to benefit significantly.

Market & Opinion

Selling an Overpriced Property: How to Bounce Back and Attract Buyers

18 Aug 2025

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.

Market & Opinion

What are municipal rates and how do they affect affordability

24 Feb 2026

Property decisions largely revolved around what the bank would charge you to borrow money. But increasingly, that isn’t the number catching new homeowners off guard.

Market & Opinion

Thinking of selling your home privately? What South African sellers should know

25 Nov 2025

With the rising cost of living and tighter bank lending conditions, many homeowners are looking for ways to cut costs when selling, including the idea of avoiding estate agent commission by selling privately. While this may seem like a way to keep more money in your pocket, the risks in today’s market are far higher than most people realise. A private sale can quickly become expensive, stressful, and legally risky if you’re not fully prepared.