Justin Goodman agent profile

Justin Goodman

More about Justin

With over 20 years of experience in the local real estate industry, Justin has developed deep insight into the evolving market and embraced the shift toward innovation and technology. Passionate about helping clients through life-changing decisions, he is committed to building long-term relationships grounded in integrity, clear communication, and loyalty. Known for his honest advice and personal touch, Justin strives to turn clients into “raving fans,” which has led to a thriving referral-based business. Outside of real estate, he enjoys time with family and friends, is an avid animal lover who supports local welfare initiatives, and cherishes his two beloved fur babies. A trained chef with international experience, Justin still channels his culinary passion through work at a popular Melkbosstrand restaurant. He lives by the belief that everyone has a story and takes pride in maintaining a positive outlook through life’s ups and downs.

Estate Agent Property News Articles

Industry

Overpricing Costs South African Homeowners Time and Money, New MyProperty Report Finds

10 Sep 2025

South African homeowners risk losing both time and value when they overprice their properties, according to the newly released MyProperty Sentiment Index 2025. The report, based on feedback from over 200 estate agents, reveals that over 75% of homes end up selling below the asking price — and in many cases only after extended delays.

Market & Opinion

Thinking of selling your home privately? What South African sellers should know

25 Nov 2025

With the rising cost of living and tighter bank lending conditions, many homeowners are looking for ways to cut costs when selling, including the idea of avoiding estate agent commission by selling privately. While this may seem like a way to keep more money in your pocket, the risks in today’s market are far higher than most people realise. A private sale can quickly become expensive, stressful, and legally risky if you’re not fully prepared.

Market & Opinion

Pricing smart: The real difference between a home's value and its marketability

30 Oct 2025

In today's ever-evolving real estate market, understanding the intricate balance between a property's value and its marketability is crucial for both sellers and buyers. We delve into the key differences between these concepts and explore how they impact property transactions. Plus, we'll take a closer look at how a property valuation is done in South Africa.

Market & Opinion

Property Market Snapshot: What South African Agents Are Seeing on the Ground

29 Jul 2025

The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.