Jay Theron agent profile

Jay Theron

Harcourts Hermanus / Candidate Property Practitioner

More about Jay

With an extreme passion for people and real estate, Jay's number one most important goal is to always have a client's best interest and wishes at heart. Perfection, attention to detail, and listening to his clients' wants and needs are of utmost importance to him. His real estate mission is to study all areas, know and understand every key point of the real estate industry, know every possible pitfall and most importantly; to be there for his clients, fight for them as well as guide them through the buying and/or selling process. This is of utmost importance to him; being someone whom have bought and sold numerous properties throughout his life, which enables him to understand the needs and wants of his clients and exactly what is expected of an outstanding agent.

'I wake up every morning with two thoughts:

1) I love what I do

2) My clients deserve nothing but the best.'

Estate Agent Property News Articles

Market & Opinion

Selling an Overpriced Property: How to Bounce Back and Attract Buyers

18 Aug 2025

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.

Industry

Overpricing Costs South African Homeowners Time and Money, New MyProperty Report Finds

10 Sep 2025

South African homeowners risk losing both time and value when they overprice their properties, according to the newly released MyProperty Sentiment Index 2025. The report, based on feedback from over 200 estate agents, reveals that over 75% of homes end up selling below the asking price — and in many cases only after extended delays.

Featured Professional

Michelle Severin - Living and working among the big five

26 Aug 2025

This Women’s Month, we’re celebrating the remarkable women shaping South Africa’s property market, and Michelle Severin is a shining example. With nearly a decade as a qualified agent and a deep passion for connecting people with their dream homes, Michelle has built an award-winning career at Century 21 Wildlife.

Market & Opinion

The property market finds its footing again - here's what's driving the recovery

22 Oct 2025

The latest FNB Estate Agents Survey for Q3 2025 paints a cautiously optimistic picture of South Africa’s residential property market. After months of uncertainty, market activity, agent confidence, and buyer sentiment have all improved, particularly in the affordable housing segment, which continues to drive growth nationwide.