Ivana Allen agent profile

Ivana Allen

More about Ivana

Hi, my name is Ivana Allen

Thank you for taking the time to view my profile.

I am a Full Status Property Practitioner specialising in Freehold Properties, Sectional Title, and New Developments. I began my real estate career in 2009, following a background in marketing and sales. Coming from a family deeply rooted in building and construction, transitioning into real estate was a natural progression for me. From the very beginning, I discovered a genuine passion for property and a strong desire to help people find their ideal homes.

Why I Chose Real Estate

I chose a career in real estate because I have always been drawn to design, architecture, and the beauty of well-crafted homes. The combination of people, property, and purpose continues to inspire me every day.

A Memorable Moment in My Career

Some of my most memorable moments are when I help buyers find their perfect home. Knowing that they will create new memories and build their future in that space gives my work great meaning and fulfillment.

A Little About Me

I am dedicated and committed to providing my clients with the highest level of service and professionalism. Outside of work, I enjoy cooking and swimming — two activities that help me stay balanced and energized.

Estate Agent Property News Articles

Market & Opinion

Pricing smart: The real difference between a home's value and its marketability

30 Oct 2025

In today's ever-evolving real estate market, understanding the intricate balance between a property's value and its marketability is crucial for both sellers and buyers. We delve into the key differences between these concepts and explore how they impact property transactions. Plus, we'll take a closer look at how a property valuation is done in South Africa.

Market & Opinion

What are municipal rates and how do they affect affordability

24 Feb 2026

Property decisions largely revolved around what the bank would charge you to borrow money. But increasingly, that isn’t the number catching new homeowners off guard.

Market & Opinion

Selling an Overpriced Property: How to Bounce Back and Attract Buyers

18 Aug 2025

When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.

Market & Opinion

Africa’s Wealth Boom: What It Means for South Africa’s Property Market

27 Aug 2025

Africa’s millionaire population is set to soar by 65% over the next decade, according to the newly released Africa Wealth Report 2025 by Henley & Partners and New World Wealth. This rapid growth is reshaping the continent’s economic map — and South Africa, with its thriving high-end real estate sector, stands to benefit significantly.