Helen Purdon

Harcourts Port Alfred / Principal Property Practitioner
More about Helen

I am a passionate Business Owner and Property Consultant, fully devoted to providing extraordinary service in the real estate industry. My love for people and the world of properties drives me to keep trying to be the best version of me. As the proud owner of Harcourts Port Alfred, I firmly believe in nurturing my team with utmost care and consideration, valuing their individual needs, distinct personalities, and personal motivations. Recognizing that these needs are ever-evolving, I continuously adapt my management strategies to foster a thriving work environment. This approach sets Harcourts Port Alfred apart, as we embrace a growth mindset and relentlessly strive to achieve excellence. My primary focus lies in comprehending the dynamics within the team, organizing team-building events that forge strong bonds among members, resulting in contented agents who actively contribute to our vibrant Port Alfred community.

My educational foundation began as a school girl at Kingswood College in Grahamstown. I returned to Kingswood after my tertiary education and taught there from 1985 - 1989, refining my communication skills and leadership abilities.

In 1997, I embarked on an entrepreneurial voyage and opened the Garden Pavilion franchise in Port Alfred. Through this venture, I gained invaluable experience in business management, operational oversight, and delivering unparalleled customer service. This period nurtured my acumen for business and fueled my entrepreneurial spirit.

Driven by my passion for people and propelled by an unyielding commitment, I transitioned into the real estate industry in 2000, joining Homenet. Over the span of six years, I honed my expertise and became a trusted authority in the local property market. In 2002, I successfully completed the Estate Agency Affairs Board Exam, cementing my knowledge and proficiency in the field.

In 2006, a new chapter began as I embraced an opportunity with Pam Golding Properties. During my five-year tenure, I continued to excel, serving a diverse clientele and fostering robust relationships within the industry.

Since July 2011, I have played an integral role in the success of Harcourts Port Alfred, utilizing my extensive experience and expertise to guide countless clients through their real estate journeys. I take immense pride in offering personalized advice and ensuring utmost satisfaction.

Throughout my career, I have placed a strong emphasis on continuous professional development. In 2003, I graduated from the Homenet Training Academy, further enriching my skills and knowledge in the real estate domain. In 2011, I completed the FETC Real Estate NQF4, showcasing my unwavering commitment to staying abreast of industry standards and best practices.

Beyond my professional pursuits, my family is the cornerstone of my life. My family have been an unwavering source of support and inspiration throughout my journey.

With an unwavering commitment to excellence, an extensive reservoir of experience, and an intimate understanding of the Port Alfred community, I strive to make a profound impact in the real estate industry. I am wholeheartedly dedicated to delivering the highest level of service, making dreams come true, and helping clients achieve their real estate goals.

By clicking on "contact" you agree to our privacy policy
Contact Helen
Estate Agent FAQ's
Estate Agent Property News Articles
Michelle Severin - Living and working among the big five
Featured Professional
Michelle Severin - Living and working among the big five
26 Aug 2025
This Women’s Month, we’re celebrating the remarkable women shaping South Africa’s property market, and Michelle Severin is a shining example. With nearly a decade as a qualified agent and a deep passion for connecting people with their dream homes, Michelle has built an award-winning career at Century 21 Wildlife.
read more
Home loan checklist: Get pre-approved before February
Market & Opinion
Home loan checklist: Get pre-approved before February
13 Jan 2026
For many South Africans, the start of the year marks the time when serious home-buying decisions are made. January and February traditionally mark a period of renewed market activity, with new listings and motivated sellers. If you are planning to buy property in 2026, one of the smartest moves you can make is to get pre-approved for a home loan before February.
read more
The property market finds its footing again - here's what's driving the recovery
Market & Opinion
The property market finds its footing again - here's what's driving the recovery
22 Oct 2025
The latest FNB Estate Agents Survey for Q3 2025 paints a cautiously optimistic picture of South Africa’s residential property market. After months of uncertainty, market activity, agent confidence, and buyer sentiment have all improved, particularly in the affordable housing segment, which continues to drive growth nationwide.
read more
Buying Your First Home? Here’s How to Simplify the Journey
Market & Opinion
Buying Your First Home? Here’s How to Simplify the Journey
09 Oct 2025
Despite what many will have you believe, buying a home shouldn't feel like a daunting task, despite the complexities and legalities involved. With careful preparation and consideration of the journey ahead, you can streamline the property-buying experience.
read more
More Estate Agent Tools
Commission
Estate agent commissions are negotiable. Calculate the service fee on a property sale
FAQ
Why should I use a local real estate agent?