Gordon Dawson

5th Avenue Properties / Principal Property Practitioner
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Selling an Overpriced Property: How to Bounce Back and Attract Buyers
Market & Opinion
Selling an Overpriced Property: How to Bounce Back and Attract Buyers
18 Aug 2025
When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.
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Michelle Severin - Living and working among the big five
Featured Professional
Michelle Severin - Living and working among the big five
26 Aug 2025
This Women’s Month, we’re celebrating the remarkable women shaping South Africa’s property market, and Michelle Severin is a shining example. With nearly a decade as a qualified agent and a deep passion for connecting people with their dream homes, Michelle has built an award-winning career at Century 21 Wildlife.
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Buying Your First Home? Here’s How to Simplify the Journey
Market & Opinion
Buying Your First Home? Here’s How to Simplify the Journey
09 Oct 2025
Despite what many will have you believe, buying a home shouldn't feel like a daunting task, despite the complexities and legalities involved. With careful preparation and consideration of the journey ahead, you can streamline the property-buying experience.
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Africa’s Wealth Boom: What It Means for South Africa’s Property Market
Market & Opinion
Africa’s Wealth Boom: What It Means for South Africa’s Property Market
27 Aug 2025
Africa’s millionaire population is set to soar by 65% over the next decade, according to the newly released Africa Wealth Report 2025 by Henley & Partners and New World Wealth. This rapid growth is reshaping the continent’s economic map — and South Africa, with its thriving high-end real estate sector, stands to benefit significantly.
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