Frederick Kotze

An estimated R1.78 quadrillion in wealth is predicted to change hands globally from Baby Boomers to younger generations in the next decade. Known as The Great Wealth Transfer, a majority of these estates will have a home that will change hands, and many inheritors, including adult children, will need to sell them. But as research suggests, these sellers may end up prioritising emotional return on investment (EROI) over price before making their next move and disrupting the transfer of wealth. 

Pricing a home correctly from the outset is key to maximising returns and ensuring a smooth selling process. Setting the right asking price can mean the difference between a quick, successful sale and a prolonged listing that struggles to attract buyers.

Selling a home is one of the most significant financial decisions you’ll ever make, and the person who helps you through it can make all the difference. Estate agents play a crucial role in pricing, marketing, negotiating, and closing the sale — but choosing the wrong agent can lead to costly delays, stress, or even a lower selling price.