Dailene Dickon

Harcourts Pulse / Candidate Property Practitioner
More about Dailene

Dailene Dickon is a dedicated and accomplished real estate professional who began her career in the property industry as an intern in 2015. Demonstrating exceptional talent and drive, she successfully sold six properties in her first year, earning the prestigious title of Rookie Agent of the Year in 2016.

After a five-year hiatus to pursue an opportunity in her previous field, Dailene has returned to real estate with renewed passion and commitment. Her proven track record, coupled with her enthusiasm for helping clients achieve their property goals, makes her an invaluable asset to any seller.

Dailene is eager to leverage her experience and skills to deliver outstanding results, ensuring a seamless and successful selling process for her clients.

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Michelle Severin - Living and working among the big five
Featured Professional
Michelle Severin - Living and working among the big five
26 Aug 2025
This Women’s Month, we’re celebrating the remarkable women shaping South Africa’s property market, and Michelle Severin is a shining example. With nearly a decade as a qualified agent and a deep passion for connecting people with their dream homes, Michelle has built an award-winning career at Century 21 Wildlife.
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Property Market Snapshot: What South African Agents Are Seeing on the Ground
Market & Opinion
Property Market Snapshot: What South African Agents Are Seeing on the Ground
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The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.
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Selling an Overpriced Property: How to Bounce Back and Attract Buyers
Market & Opinion
Selling an Overpriced Property: How to Bounce Back and Attract Buyers
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When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.
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Overpricing Costs South African Homeowners Time and Money, New MyProperty Report Finds
Industry
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South African homeowners risk losing both time and value when they overprice their properties, according to the newly released MyProperty Sentiment Index 2025. The report, based on feedback from over 200 estate agents, reveals that over 75% of homes end up selling below the asking price — and in many cases only after extended delays.
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