Cara Spies

At Somnium, luxury isn’t just a market—it’s a lifestyle, and I am dedicated to ensuring our brand reflects the pinnacle of sophistication, exclusivity, and innovation. As Somnium’s marketing guru, I blend strategic vision with an innate understanding of the ultra-high-net-worth clientele, curating campaigns that captivate, persuade, and deliver results. With a refined approach to brand positioning, digital storytelling, and high-impact negotiations, I orchestrate seamless marketing strategies that elevate every property to its full potential. My meticulous attention to detail ensures that each listing is presented with prestige, while my strategic mindset drives engagement, maximizes exposure, and secures elite buyers. Beyond the business of luxury real estate, I believe in balance, creativity, and forward-thinking. Inspired by art, architecture, and the ever-evolving luxury landscape, I continuously seek innovative ways to refine our brand and redefine excellence in the South African high-end market. Driven, discerning, and dedicated, I don’t just market homes—I craft experiences that resonate with the world’s most sophisticated buyers.