Benita van Straten

In today's ever-evolving real estate market, understanding the intricate balance between a property's value and its marketability is crucial for both sellers and buyers. We delve into the key differences between these concepts and explore how they impact property transactions. Plus, we'll take a closer look at how a property valuation is done in South Africa.

The integration of artificial intelligence (AI) in real estate has revolutionised property transactions, offering tools for better property analysis and customer engagement. However, criminals are exploiting these advancements to perpetrate sophisticated scams that can be used to target property buyers and sellers in South Africa.

Pricing a home correctly from the outset is key to maximising returns and ensuring a smooth selling process. Setting the right asking price can mean the difference between a quick, successful sale and a prolonged listing that struggles to attract buyers.