Basil Riddle

eXp Realty / Property Practitioner
More about Basil

With 30 years of experience across retail, wholesale distribution, finance, and real estate, I`ve achieved success through dedication, honesty, and leadership. I`ve held director positions in stock exchange-listed companies for 17 years, focusing on integrity, dependability, and ownership. Retail and Wholesale Distribution Excellence: Commencing my career in operational retail and wholesale distribution, I honed my business acumen and operational prowess. By embracing meticulous planning and sincere leadership, I played a pivotal role in expanding market reach, optimizing supply chains, and achieving impressive revenue growth. Microfinance Management: Transitioning into the microfinance sector, I directed my efforts towards empowering individuals and communities economically. Through my leadership, our institution reached new heights, providing financial support to countless entrepreneurs and underserved populations. Dependability and reliability were the cornerstones of our success in delivering financial services to those in need. Directorial Roles in Stock Exchange-Listed Companies: Over the last 17 years, I have been entrusted with directorial positions at two prominent stock exchange-listed companies. My leadership has consistently led to increased shareholder value, strategic expansion, and sustainable growth. By fostering a culture of ownership and dedication among teams, I`ve played a vital role in shaping the companies` success stories. Real Estate Mastery: In recent years, my focus has shifted towards mastering the real estate industry. My dedication to knowledge acquisition and sincere commitment to excellence have allowed me to provide expert guidance to property sellers and buyers alike. I pride myself on delivering exceptional service levels and valuable insights to clients in this dynamic market. Core Traits: Honesty: Built trust and credibility through unwavering honesty. Reliability & Dependability: Consistently delivered on commitments. Leadership: Inspired teams and facilitated organizational growth. Ownership: Tackled challenges with a sense of responsibility. Integrity: Upheld the highest ethical standards. As I continue to evolve and excel in the real estate industry, my goal is to further enhance my expertise and provide invaluable guidance to clients in making informed property decisions. I aspire to continue contributing to the growth and success of organizations while remaining dedicated to the principles of honesty, reliability, dependability, leadership, ownership, and integrity. In summary, my professional journey spanning diverse industries reflects a history of unwavering commitment to excellence, personal growth, and organizational success. My core values and strong characteristics have consistently guided me toward achieving exceptional results, and I look forward to new challenges and opportunities in the real estate arena.

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Pricing smart: The real difference between a home's value and its marketability
Market & Opinion
Pricing smart: The real difference between a home's value and its marketability
30 Oct 2025
In today's ever-evolving real estate market, understanding the intricate balance between a property's value and its marketability is crucial for both sellers and buyers. We delve into the key differences between these concepts and explore how they impact property transactions. Plus, we'll take a closer look at how a property valuation is done in South Africa.
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Buying Your First Home? Here’s How to Simplify the Journey
Market & Opinion
Buying Your First Home? Here’s How to Simplify the Journey
09 Oct 2025
Despite what many will have you believe, buying a home shouldn't feel like a daunting task, despite the complexities and legalities involved. With careful preparation and consideration of the journey ahead, you can streamline the property-buying experience.
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Property Market Snapshot: What South African Agents Are Seeing on the Ground
Market & Opinion
Property Market Snapshot: What South African Agents Are Seeing on the Ground
29 Jul 2025
The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.
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Selling an Overpriced Property: How to Bounce Back and Attract Buyers
Market & Opinion
Selling an Overpriced Property: How to Bounce Back and Attract Buyers
18 Aug 2025
When it comes to selling a home, every property owner dreams of securing the best possible price. Unfortunately, one of the most common mistakes sellers make is setting the price too high. While it might seem like a good idea to “test the market,” overpricing can backfire, leaving a home stuck on the market for months, attracting little interest, and eventually forcing the seller to accept less than fair value.
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