Alice Addinall

REDZetc Western Cape / Non-Principal Property Practitioner
More about Alice

I have more than 30 years' experience in the Financial Accounting industry, working in both corporate and engineering sectors and hold my NQF6 in Financial Accounting. I joined REDZetc in May 2022 as a Candidate Property Practitioner and specialise in property sales in the whole of the Western Cape. It has always been my passion to become an estate agent as I am an exceptionally hard worker and am always willing to push my limits. I have great communication skills and have the ability to meet deadlines. My number one priority is always my client and I pride myself in having their best interests at heart. My goal is to achieve the best result for both buyer and seller, no matter what it takes. I see myself as a very professional estate agent, who has the ability to make a difference as I conduct business in a very honest and ethical way. I pride myself on being helpful and providing a great service to all my clients to ensure a smooth and enjoyable process. Passion, honesty and dedication are high on my priority list because I love working with people and meeting their needs. Your dreams can come true, I will assist in finding that dream home, your property is my priority. I hope to make a difference in your life!

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Africa’s Wealth Boom: What It Means for South Africa’s Property Market
Market & Opinion
Africa’s Wealth Boom: What It Means for South Africa’s Property Market
27 Aug 2025
Africa’s millionaire population is set to soar by 65% over the next decade, according to the newly released Africa Wealth Report 2025 by Henley & Partners and New World Wealth. This rapid growth is reshaping the continent’s economic map — and South Africa, with its thriving high-end real estate sector, stands to benefit significantly.
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Overpricing Costs South African Homeowners Time and Money, New MyProperty Report Finds
Industry
Overpricing Costs South African Homeowners Time and Money, New MyProperty Report Finds
10 Sep 2025
South African homeowners risk losing both time and value when they overprice their properties, according to the newly released MyProperty Sentiment Index 2025. The report, based on feedback from over 200 estate agents, reveals that over 75% of homes end up selling below the asking price — and in many cases only after extended delays.
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Thinking of selling your home privately? What South African sellers should know
Market & Opinion
Thinking of selling your home privately? What South African sellers should know
25 Nov 2025
With the rising cost of living and tighter bank lending conditions, many homeowners are looking for ways to cut costs when selling, including the idea of avoiding estate agent commission by selling privately. While this may seem like a way to keep more money in your pocket, the risks in today’s market are far higher than most people realise. A private sale can quickly become expensive, stressful, and legally risky if you’re not fully prepared.
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Michelle Severin - Living and working among the big five
Featured Professional
Michelle Severin - Living and working among the big five
26 Aug 2025
This Women’s Month, we’re celebrating the remarkable women shaping South Africa’s property market, and Michelle Severin is a shining example. With nearly a decade as a qualified agent and a deep passion for connecting people with their dream homes, Michelle has built an award-winning career at Century 21 Wildlife.
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