Alex Conradie

Pricing a home correctly from the outset is key to maximising returns and ensuring a smooth selling process. Setting the right asking price can mean the difference between a quick, successful sale and a prolonged listing that struggles to attract buyers.

The latest FNB Estate Agent Survey for the second quarter of 2025 reveals a slight cooling in South Africa’s residential property market. While activity and sentiment have dipped compared to the previous quarter, the affordable housing segment continues to shine, driven by interest rate cuts and increased demand from first-time buyers.

An estimated R1.78 quadrillion in wealth is predicted to change hands globally from Baby Boomers to younger generations in the next decade. Known as The Great Wealth Transfer, a majority of these estates will have a home that will change hands, and many inheritors, including adult children, will need to sell them. But as research suggests, these sellers may end up prioritising emotional return on investment (EROI) over price before making their next move and disrupting the transfer of wealth.