Leading Somerset West property specialist Rose McFall has decided to convert her multi-million rand agency to the Chas Everitt International brand with immediate effect.Somerset West property stalwart Rose McFall has joined the Chas Everitt International property group.
McFall, who has carved out a substantial market share in Somerset West as an independent, says she chose to join Chas Everitt International after receiving franchise offers from several property groups. She has managed her own agency for the past nine years after learning the ropes in the local office of another national group, where she consistently achieved top agent status.
"I started receiving offers from various franchise groups after I was named top agent for the Western Cape in 2005 but – against all advice – I decided to open an independent estate agency. And I have had a wonderful run, starting with just two agents and building up the business to the current staff complement of 19, as well as buying my own office building. I have a highly professional team of agents and for them to achieve sales worth a total of R10m on any given day is not uncommon."
McFall says she was swayed by a renewed offer from Chas Everitt International recently and that her decision was based on the wider exposure that clients’ properties will receive as part of the group, which has outstanding marketing platforms as well as an excellent referral system that will boost buyer enquiries from all over the world.
“Being part of a national group will also open doors to opportunities such as new development projects that we have recently added to our portfolio and can now showcase worldwide."
She adds that the Chas Everitt International emphasis on personal service was also a big factor in her decision. "Although it is a group with a formidable presence in the local as well as international market, people don't get lost in a corporate maze. It is a perfect fit with my own family-oriented approach to business – my staff and I start every workday in a family atmosphere by having breakfast together, a tradition we will uphold."
McFall will celebrate her switch to Chas Everitt International on 1 September, nine years to the day she opened her independent office. "We have always celebrated Spring Day as a reminder of our first steps as an independent agency but this year we will celebrate it as an especially bright new beginning."