Prima Estates joins Pam Golding Properties

Having rapidly become entrenched at the forefront of the property market in the Plattekloof area since being launched in 2009, Prima Estates, under the leadership of Lani De Lima, has joined Pam Golding Properties.

Comments De Lima: “Having built up my own company and brand right from scratch I fully appreciate the value of a professional and reputable brand. As a result, I took the decision to approach Pam Golding Properties, a strategic move which will enable us to further deliver on our commitment to providing clients with the best possible service and opportunities. Now as Pam Golding Properties, and backed by the support and extensive network of the entire group, our aim is for our dynamic team of agents to continue to gain increased market share and grow our business in the areas of Plattekloof 1, 2, 3 and 4, Kleinbosch, Welgelegen, Panorama, Plattekloof Glen, Burgundy Estates and Richwood.”

Dr Andrew Golding, chief executive of the Pam Golding Property group says: “We are delighted to welcome Lani De Lima and her team to Pam Golding Properties. In the increasingly competitive and constantly evolving real estate business  of today we value highly the qualities of entrepreneurial flair, professionalism and drive which are integral to the success of such a business and in a sought after community such as Plattekloof. This area is home to some of the Cape’s most desirable properties which include secure estates such as Baronetcy Estate and Leopard Rock Estate. We have no doubt that Lani and her team are a valuable asset and addition to the Pam Golding Properties brand.”

Says De Lima: “We anticipate the synergies between our new PGP office and the group will enable us to provide both buyers and sellers with the maximum products, service levels and exposure – both in South Africa and internationally. It was a major decision for me to take but we believe this is in our clients’ best interests as we will have access to PGP’s extensive database of potential buyers and existing clients and network of some 300 offices locally and globally. Having launched my own business and succeeded at a time when many other businesses were closing their doors, I feel that this will enable us to achieve even greater potential for our clients and make greater inroads into the property market. A key aspect of this is innovative marketing, including the use of ground-breaking technology and an international referral system such as that initiated and utilised by PGP.”

Having bought her very first house in Plattekloof, and currently residing with her family in Baronetcy Estate in Plattekloof 4, De Lima has lived in the area for the past 10 years and describes it as a warm and close-knit community representative of all generations.

“Buyers in the area represent a broad cross-section from family buyers seeking large homes and properties through to young couples, who are increasingly evident in the market and looking to acquire smaller units. The price range of houses most in demand range from R1.98 million to R16.5 million, while sectional title properties priced between R1.65 million to R2.5 million are very popular. At the secure, upmarket Baronetcy Estate, entry level houses sell from R4 million to R16.5 million, while plots can be acquired from R1.25 million up to R2.5 million. Such is the demand that we are selling a minimum of four plots a month, at good prices, which indicates this market is stable and sustainable,” she says.

“Good news for the area is that an old age home is to be built in Plattekloof 3 which will create more sales in Plattekloof 1, 2 and 3 as some owners wish to downscale. The old age home will prove very popular because it will offer a full title property and/or a one bedroom flat, and will include medical facilities. We look forward to this new project as it is preferable for the elderly to be able to remain in the area they are used to and which they enjoy.

“The younger generation are also drawn to this area as there are appealing shopping centres and restaurants, we are very central, being just 25 minutes from Cape Town city centre and 20 minutes from Cape Town International Airport, not to mention the great views of Table Mountain and the sea.”

De Lima says buyers in Plattekloof are often those upgrading their homes and lifestyle and relocating from other areas, overseas investors and also local sports personalities who are drawn to this area as the community respects their privacy and desire to enjoy family life undisturbed.

She says while the property market is picking up, with more buyers evident, bank lending criteria make it imperative for estate agents to qualify their buyers before taking them out to view properties. “Estate agents have a responsibility to advise their buyers, as generally the banks require a deposit of 10-20 percent, and they need to know what their monthly instalment will be if they purchase a property.

“Our outlook for the market is positive. This winter we achieved a significant increase in sales in Plattekloof and the surrounds, and we believe a key contributor is the fact that these areas give buyers the opportunity to make a sound investment for their future. We are optimistic that property values will increase by in excess of 20 percent over the next five years, however, we believe that a correctly priced property with good potential in the right area will always achieve a sound investment return,” adds De Lima.
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