Chas Everitt International opens KZN headquarters
The Chas Everitt International property group has signalled its determination to expand its presence in KwaZulu-Natal next year by opening a regional support office in Umhlanga similar to those it has in Johannesburg and Cape Town.
The group, which is currently represented in Hillcrest, Hilton, Westville and Amanzimtoti, plans to have at least three new offices open in the next few weeks and is particularly keen on developing a stronger holiday letting presence in KZN, says business development director Gerhard Kotzé.
“In addition, we are bringing our highly-acclaimed Notebook© licence concept to KZN and anticipate a keen response from top-performing agents ready to go into business on their own account.
“We have already piloted the concept here and believe it will be a winner, too, for existing independent agencies that are successful in their own areas but would now like to be part of a national group that will give them access to much bigger marketing and training resources.”
The Chas Everitt Notebook© system is specifically designed to accommodate top performing agents and independent principals who wish to own their own businesses without all the traditional costs and structures associated with a full franchise set-up.
“Our aim is to allow people to own their own businesses and trade for their own account under a strong brand. The licence grants an operator the right to use the Chas Everitt International brand, its systems, websites, marketing material and training within a defined area at a much-reduced entry and operational cost,” Kotzé says.
“Substantial savings are also made because Notebook© licence holders do not necessarily operate from formal office premises or have to hire administrative staff as our system allows them to handle their own transactions.
“And, although licences in specific areas are limited to prevent over-trading, the system enables licence holders to operate collaboratively to create a stronger presence in a territory while still owning their independent businesses.”
This concept has really caught on in the real estate industry over the past three years and currently there are some 30 Notebook© licensees successfully operating around South Africa, in locations as diverse as Boschendal Estate, Midvaal and Mossel Bay.