Expansion for Chas Everitt Northern Suburbs

The highly successful Chas Everitt International franchise serving the northern suburbs of Cape Town is now extending its reach to encompass Milnerton and the suburbs along the Atlantic Seaboard.

Franchise owner Charl Louw says a team of agents under the leadership of Ingrid le Roux will apply the experience and reputation they have gained in areas such as Century City, Goodwood, Parow, Panorama, Monte Vista, Plattekloof, Welgelegen, Edgemead and Bothasig and should shortly have significant market share in the new areas.

In addition, he anticipates taking on agents who are already established in Milnerton and the Atlantic Seaboard but need the stability and marketing clout that the Chas Everitt International group can offer.

"We are delighted to be able to extend our services to Milnerton and the Atlantic Seaboard," he says. "We have a great track record and have managed in these tough times not only to sustain our business but also to expand our footprint in the Northern Suburbs, and we believe the new areas will benefit from our expertise.

"Our success is due in large part to pricing properties correctly and carefully matching buyers and sellers. Up to 70% of home loan applications are being turned down in some areas but we are getting better results because we make a point of presenting our buyers to the banks in the best possible light."

Louw says that whether clients in Milnerton or the Atlantic Seaboard want to sell, buy, rent or let property, his team will provide the highest standards of service, and adds that most of his agents have completed the RPL (recognition of prior learning) requirements for the new national estate agent qualifications.

He notes that although property sales have slowed in general, more than 450 transactions have taken place in the Milnerton and Atlantic Seaboard areas over the past 12 months.

"In a nutshell, these areas are still attractive from a business and investment perspective, and a very wide price range means they can effectively offer something for everyone."

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