Property developer and former fighter pilot Joe van den Berg is the new owner of the Aida Plettenberg Bay office - and sales at the agency have taken to the skies since his takeover.
The office notched up seven transaction in the first 10 days after Van Den Berg took up the reins at the beginning of May and has continued to show strong growth in sales since then.
Van den Berg, who holds a BSc in computer science and was a fighter jet pilot with the SAAF until 1986, went farming near Tzaneen after leaving the air force and established a export company to market his own and other farmers' fruit on international markets.
He moved to the Cape 10 years ago and became involved in property development. "The next logical step was to open an estate agency to market our developments," he says.
"I am very pleased that the Aida franchise in Plett became available. It is a brand that inspires confidence and is a household name in the upcountry areas, where most of our buyers come from."
One of his current developments is Pendoring near Hartenbos Heuwels, which is comprised of 16 duplex residential units to be completed by February next year. The two- and three-bedroom units range between 130 and 160sqm and are currently being sold off-plan at prices of between R850 000 and R1,2-million.
Aida Plettenberg Bay has five agents - all area specialists - in the field and places a high premium on agent training, says Van den Berg. "Our agents undergo intensive and continuous training to equip them with all the skills to deliver an outstanding service in a very competitive market."
Electronic systems at the agency have also been overhauled since Van den Berg's takeover and the latest technology is now employed to facilitate property transactions.