Chas Everitt International has achieved a double whammy in Hermanus by
opening two new franchises to cover the Overberg coastal strip from Pringle
Bay to Franskraal.
The respective franchise holders, Pat McLoughlin and Dean Meijer, say the
two operations are closely integrated and allow a more focused service in
respect of marketing and attention to detail.
"It means we are in a position to offer expert service with area specialists
concentrating on specific markets," says McLoughlin, while Meijer adds: "It
also ensures a more comprehensive buyers' database and in joining forces
with regard to marketing initiatives, we can entrench the brand name in our
respective areas, with great benefits to our clients."
McLoughlin, who chose the area because of a generations-old family affinity
with Onrus, says his franchise area, stretching from Hermanus to Franskraal,
enjoys a sustained popularity and he believes the future holds significant
"Our Hermanus office is now fully functional and the stage is set for
expansion. We are in the process of establishing a satellite office in
Gansbaai and plan to expand to Caledon as well."
Meijer is also planning on opening satellite offices. "We are targeting
every town in our area, from Pringle Bay to Betty's Bay and Kleinmond. Our
vision is to bring the total package of the famous Chas Everitt service to
the doorstep of our target markets," he says.
Both have a deep-seated confidence in the local property market. Meijer says
the offices are right in the hub of international investment activity while
local buyers still view the area as a "fantastic investment opportunity
because values are likely to increase at a steady pace".
He adds that the 2010 Soccer World Cup is expected to fan international
McLoughlin agrees that Hermanus is likely to keep attracting buyers. "The
three main reasons are that it is a wonderful holiday spot, offers the
prospect of retiring in beautiful and peaceful surroundings, and offers
great investment potential.
"The proximity to Cape Town makes it a prime destination for weekends and
short holidays, a fact that is underlined by the high holiday-home component
in the area. And with prices having now stabilised, the market remains
active and is demonstrating positive growth."
Both say they chose the Chas Everitt International brand because of its
strong association with integrity and professionalism. "The ongoing
training, the absolutely fabulous support given to agencies and agents, and
a sound operational structure were also major plusses," they say.
McLoughlin concludes: "We have complete faith in the group's marketing
approach and know that it enables us to offer really outstanding service to
our buyers and sellers."
Issued by Chas Everitt International
For further information call
Pat McLoughlin or Dean Meijer on
028 316 2466
or visit www.chaseveritt.com