|This past week delivered up a double celebration for Tyson Properties with the opening of its first franchise and the formalisation of its tie-in with mortgage originator Bond Choice as a preferred home loan-processing partner. |
The franchise – the first estate agency at the The Durban Point Waterfront – reflected the company’s confidence in the area and recognition as one of the city’s prime development and growth nodes. The franchise will take occupation in its new home at uShaka Marine World in October.
Elaborating on the motivation for Tyson Properties presence at the Point, Chris Tyson, managing director said in addition to the R6 billion plus in green fields developments expected in the area over the next eight years he was particularly confident of its long-term potential being given greater recognition by investors whose interest had heightened following the development of several millions of infrastructural upgrades and residential projects at the Point.
A number of mega mixed-use developments that are expected to fast track significant retail development within the area are imminent. Tyson also champions the potential of major investment opportunities along the beachfront, driven by the sustainable growth of domestic tourism and opportunities spawned by the 2010 FIFA World Cup.
Within days of the new franchise being opened Tyson said it had recorded good sales and above anticipated market interest.
Tyson’s foray into franchising has been backed by its recent tie-in with Bond Choice, which has facilitated residential and development finance since the regeneration of the Point got under way.
Tyson’s uShaka franchise – Tyson Properties Beach - is owned by top property consultant Cecily Deetlifs (left) and businesswoman Cheryl Molinar. Tyson has also retained a business interest in the new venture.