Cool home staging for a late summer sale

Although it’s still summer, most homebuyers at the moment are not in holiday mode, so sellers will need to stage and show their homes a little differently now in order to achieve a sale.

Indeed, notes the new Better Informed property newsletter from mortgage originator Betterbond, what buyers are likely to be looking for now is a peaceful place to come home to after a hard, hot day, so it’s all about creating tranquil spaces.

The newsletter then offers the following expert seasonal staging tips:

* Make an impression outdoors. There’s nothing so soothing as the sound of cool, running water, so water features or fountains should be turned on for viewings or showdays. If there is a swimming pool, it should be spotless and surrounded by manicured lawn and lush-looking plants and flowers – even if these have to be planted up in pots to achieve the desired look.

* Dress up the patio. If there is a shady patio, verandah or lapa, show it to best advantage by setting up a cool seating area perfect for sipping sundowners, or set a table there with pale linens and a jug of something icy.

* Make the interior a “retreat from the heat”. If there is airconditioning, set it to a comfortable level during showings so that prospective buyers will be cool while they view the property. Alternatively, open windows, doors to the garden, and curtains and put on ceiling or stand fans to create a pleasant, airy atmosphere.

* Clean everything until it gleams, and be absolutely ruthless about clearing away clutter, heavy curtains and surplus furniture. Crowded tooms and messy tables and countertops are not only distracting but inclined to make potential buyers feel hot, bothered and uncomfortable.

* Banish the dark. The impression you want to create at this time of the year is light and bright, so any rooms painted in dark colours should be repainted in pale neutral shades, especially if the flooring is dark.

And finally, the top tip for the year ahead is to stage any home for sale before it is photographed for print advertisements or online istings.

“Today’s buyers are doing most of their legwork online,” the newsletter notes, “and this is where they are going to get that vital ‘first impression’ of the home – not when they drive up to the gate on show day – so the photos must already show the property at its enticing best.”
Loading comments
More news articles
news
Guidelines to securing a home loan
29 May 2018
Many young South Africans are working hard to achieve their dream of purchasing their first home. However, the process can be challenging due to the daunting application process, which can take up to 2 years and is often enough to discourage prospective buyers.
read more
news
Things you should consider before upgrading to a new home
23 Apr 2018
The thing about the property ladder is that at some point in our lives we all have reason to want to climb a rung or two higher. Sometimes, it’s because we’ve outgrown our previous dream home, or because we want to be in a better neighbourhood that’s closer to work or to schools. Sometimes it’s because our circumstances have changed, and we’re taking care of elderly parents or relatives. Sometimes, it’s just because we want a property that reflects the financial status our hard work has won.
read more
Get pre-qualified
Make offers with confidence knowing what you can afford. Then shop for the best home loan