The Chas Everitt International flag is now flying high at The Clarens Golf & Trout Estate, close to the picturesque village known as the Jewel of the Free State, thanks to the decision of a local property expert to purchase a Notebook® licence.
George Page, who was involved in the development of the estate at an early stage, is a veteran of the property industry who decided to settle in Clarens and focus exclusively on the sale of homes in the estate and in the village itself
And he has, he says, been looking for some time for a franchise or other offering that would enable this niche business to tap into an existing national and international branding and marketing infrastructure without necessarily incurring all the costs usually associated with becoming part of a major franchise group.
“The Clarens market is just too small to justify the usual franchise fees and royalties,” he notes, “but I realised at once that the Notebook licensing model offered by Chas Everitt was ideal for my needs. Specially designed for specialist agents and independent principals like myself who operate in single suburbs, small towns or rural areas where the sales volumes do not justify the costs of a full franchise, it enables me to use the high profile brand in my specific license area and at the same time gives me access to the group’s awesome marketing infrastructure.
“What this means in my case is that I can now easily market the exceptional properties at The Clarens to the whole of South Africa and the world.”
Purchase options in the estate include lodges, villas and residential stands overlooking the golf course, and ownership includes golf club membership. Home prices range from around R1,8m to R7m and there are currently some two-bedroom, fully-furnished villas available for less than R2m.
Set against a backdrop of the spectacular sandstone mountains for which Clarens is renowned, the estate features a superb par-71 golf course designed and constructed by Golf Data that meanders along and across a tranquil river and a series of dams and cascading waterfalls.
It also boasts some of the best trout-fishing spots in the country, due to the inflow of icy streams from the surrounding mountains that keep the water at the low temperatures that encourage trout activity and ensure great sport for avid anglers.
The nearby village of Clarens is also renowned for its art galleries and craft shops and in the autumn especially attracts many artists, photographers and nature lovers looking to capture the beauty of the local scenery. It is also an increasingly popular weekend getaway for jaded city dwellers who want to experience outdoor activities such as horse riding, river rafting, mountaineering and hiking.
Issued by Chas Everitt