Dean Meijer, owner of the Chas Everitt International office in Onrus, is on the expansion trail and has opened a new office in Kleinmond, about 30km from Onrus.
This is the first step in his vision to open satellite offices to offer a blanket service in his franchise area, stretching from Onrus to Hangklip. "As soon as the new Kleinmond office is firmly established, we will open in Bettys Bay - probably in the course of the next year - followed by an office in Pringle Bay, "Meijer says.
"We are greatly encouraged by the quick success of our Kleinmond office, which opened at the beginning of September. We have secured the perfect high-visibility premises in Main Road and within two weeks had our first walk-in listings. We also struck our first deals within the first month."
He says that having satellite offices in the franchise area makes sound business sense. "The whole area is typical of our target market, namely retirement or holiday homes. Offering clients walk-in offices in specific areas gives us a great measure of synergy because the offices complement each other, and this translates to better service for our clients.
"Dedicated area agents will staff the offices and will be specialists who are preferably resident in the areas they serve."
Meijer says the Kleinmond market is currently benefiting from an overflow of buyers in the Hermanus and Onrus areas. "Hermanus has become very popular, which led to a measure of congestion. Many investors now seem to prefer the quieter ambience of smaller coastal towns such as Kleinmond.
"Another benefit is that property prices are between 10 and 15% lower than in Hermanus. Average three-bedroom, two-bathroom properties are currently selling at between R1,2m and R1,5m, although there are a few 'gems' still available at lower prices."
Top prices are paid for properties with good locations on the beachfront. Meijer says an older beachfront home with four bedrooms and three bathrooms is currently on the market for R7m. "And just the stand of 700sqm is probably worth R5m."