Chas Everitt International opens on the Bluff

News > news - 20 Jun 2006
Neville Melville, CEI regional sales manager in KZN, will head up
Chas Everitt International, one of South Africa's fastest-growing real estate groups, has strengthened its presence in KwaZulu-Natal with the opening of a new office on Durban's Bluff.

The office in Tara Road is the fourth opened in the province by a consortium of three top businessmen. The other offices are in Berea, Ballito and Umhlanga.

Chas Everitt International regional sales manager Neville Melville, who will also manage the Bluff office, says the consortium had planned to first open an office in Hillcrest but that the Bluff opportunity "had fallen into our laps". Plans for the Hillcrest office are however well advanced and it is expected to open later this year.
The decision to open on the Bluff was made very fast, Melville says "We were
approached by two groups of Bluff area specialists who wanted to work under the Chas Everitt International banner. Within weeks we were also offered highly visible premises in Tara Road and the whole deal took just two months to put together." The office opened at the beginning of June.

He describes the Bluff as a "very handy" market. Traditionally an area with a strong Afrikaans component, it is now gaining a more cosmopolitan character while retaining its reputation as a well-established, well-managed residential area."

Entry-level residential property is still reasonably priced. Smaller units in areas such as Merewind can still be bought for around R250 000, although most homes fall in the R700 000 to R800 000 price bracket. The Bluff also offers a sprinkling of luxury homes, especially in the Brighton Beach area. Top properties reach prices of up to R4-million.

"The Bluff office will complement our other offices in the region and fits in nicely with our plans to make Chas Everitt International the premier real estate brand in KZN," Melville says.
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