In a show of the efficiency it is bringing to the local property market, the
new Chas Everitt International franchise in Vanderbijlpark in the Vaal
Triangle has notched up its first sales even before its official opening
Owner Amanda de Jager says: "The Chas Everitt International brand name is
synonymous with professional service and its marketing systems are the best
available in South Africa. We are thus able to give property consumers real
value for their money."
The office is initially fielding 11 estate agents with an eventual target of
16. De Jager says three other staff members will man the office to ensure
that administrative functions run smoothly.
De Jager qualified as an estate agent in 2001 and joined an estate agency in
Somerset West in the Western Cape, moving to Chas Everitt International when
the brand launched there. She relocated to Gauteng when her husband was
transferred and, after working for a local agency for a year, decided to
take up the Chas Everitt International franchise in Vanderbijlpark.
She says the local market is still very lively with a healthy monthly
turnover. "Relatively low entry-level prices attract many investors, mostly
from other parts of Gauteng. Flats are still available from R250 000,
although they are up from about R120 000 a year ago. Growth of 15 percent is
still realistic and rentals for such units vary between R2500 and R2800 per
month, which is high enough to cover bond repayments."
Prices for small homes start at R300 000 and most properties in the town
sell at around the R400 000 mark. Properties right at the top end of the
market reach prices of up to R5m and homes in this category are still
selling relatively well, De Jager says.
Vanderbijlpark is also becoming a destination for buyers who work in and
around Johannesburg but who want a more rural lifestyle for their families.
De Jager says commuting to the Johannesburg city centre takes only about 30
Weekend properties on the banks of the Vaal River are also popular. "We are
increasingly seeing an overflow of buyers who traditionally would have
bought property around the Hartbeespoort Dam. They cite lower prices and
less congestion as reasons for buying local waterfront properties."
Local properties are also benefiting from large-scale refurbishment. Younger
buyers, especially, buy older homes at prices of around R400 000 and
typically spend around R100 000 on upgrades, says De Jager.
The new Chas Everitt International office is located at 104 Rossini
Boulevard in SW2.