It goes without saying that Fine & Country South Africa’s very first international convention, held from 5 – 7 December at the prominent BOE convention centre at Cape Town’s beautiful Victoria & Alfred Waterfront, was a huge success.
The event was well attended with Fine & Country clients, agents and licensees coming from across the globe to network, cross-market and see world-renowned speakers in action.
Malcolm Lindley, Chairman of Fine & Country Global opened the convention, announcing Fine & Country’s international expansion into Dubai and acclaiming the rapid growth of the brand in South Africa. The evening, which took on the form of an International Property Evening and cocktail function, was sponsored by FNB who was represented by Schalk Fisher and his team. Delegates were amazed with the top South African and international properties that were exhibited at this event.
Philip Sheridan, CEO of one of Dubai’s most renowned real estate companies, Dubai High Society, awed delegates with Dubai’s property and investor’s phenomenon while
Guest speakers, among others, included brand and marketing expert Patti Graham who discussed the Fine & Country brand and advised the group on how to maintain a strong brand presence in an ultra-competitive market. Founder partner of TomorrowToday.biz, Barry Bramley was also there. His takings on how to bridge the generation gap was spot-on as we continuously need to adapt our marketing strategy to meet the requirements of each generation. Thank goodness for our newly designed and highly innovative website!
The visual presentation by Quinton Coetzee, one of South Africa’s leading bushcraft specialists, left many delegates nailed to their seats as he compared the way of the Bushmen and how they run their “company” to how we do business today. The Bushmen got it long before any company in the world did. It’s survival of the fittest with teamwork, dedication, training and skills, the utilisation of every resource available, strategy and focus being the most important aspects to succeed. And one thing is for sure, if you don’t give your customers the special treatment they deserve, they will not be there tomorrow.
Peter Thomas facilitated a group session later that afternoon where the various agencies addressed Fine & Country’s vision, strengths and weaknesses, threats and the quality and growth of the brand. The brainstorming session has proven to be a helpful aid in getting the agencies to visualise and understand the integral role they play. Fine & Country’s marketing department, headed up by Richard Manser, also presented agencies with the marketing tools and resources available to them. Nedbank, which was represented by Patrick Ngondweni and Clive Veerasamy, sponsored the day as well as the sundowner boat cruise onboard the lovely “Sea Princess”.
But the best was yet to come. Linda Erasmus, CEO of Fine & Country South Africa, arranged a dazzling Gala Evening, sponsored and represented by Ana Bonanni, Tobie le Roux and Ruslou Moore from ABSA. The evening was held at the exquisite Radissons Hotel on the last night of the event. Each Fine & Country licensee was awarded a beautifully framed certificate with the Zulu words – Ubona Ilanga – those who saw the light.
Exhibiters for the duration of the convention included Property 24, Major Mortgages and The Bridging Factory among others.
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