CENTURY 21 South Africa, the local arm of the world’s largest property group with 8500 offices in 67 countries, has shaken up the property sector with the news that it is to give away three 10 year Elite Century 21 franchises worth R200 000 apiece, in an open competition.
The competition is aimed at strong independent principals, exceptional agents and smaller brands.
“Difficult market conditions call for innovative solutions and we believe the ‘Golden Opportunity’ competition will make a difference” says Colleen Gray, managing director of the company.
“There are deserving agencies and agents out there, who have the know-how, the business savvy and the acumen to grow their businesses,
“Moreover, they are keen to become part of a global brand and they fully perceive the benefits of a strong referral network, training, marketing and management support.
“However, taking advantage of the opportunity to acquire this calibre of franchise support requires capital and that’s a scarce commodity right now.
“Yet paradoxically, now is the time to lay the foundations for the next property upturn and we see these gratis franchises as the ideal vehicles to do so.
“The competition is in keeping with our overall corporate ethos, premised on ‘giving back’ something to the property industry in terms of which we have undertaken sponsorships of industry trade associations, participated in charity events and helped to enhance industry standards.
“There are no limitations or exclusions and the entrants will be judged according to a number of crucial criteria.
“Essentially we are offering a career development opportunity to the agent and/or principal who can most convincingly state why they should be the recipient of such an endowment” she adds.
Full details and the Terms and Conditions of the competition have been posted on the CENTURY 21 website at: www.century21.co.za.
Cent 21 May PR1-2009