Caroline Searle appointed Aida national trainer

Caroline Searle has been appointed national trainer at the giant Aida National Franchises real estate group.

Her duties include ensuring the group's estate agents are equipped to give sound advice to Aida clients, with specific reference to advice of a financial nature.

Searle, herself a trained estate agent, says the introduction of legislation governing financial advice, such as FAIS and FICA, has highlighted the obligations of people in a position to advise clients. "This places a big onus on estate agents to ensure they comply with the requirements of legislation and Aida has aligned its training material to achieve this objective," she says.
"We also aim to grow our competitive advantage in the real estate market and the first step is to ensure our agents are equipped to advise clients in an accountable manner. So the group makes it a priority to identify training requirements at both franchisee and agent levels on a continuous basis."

Searle qualified as an estate agent in 1989 and joined an independent agency in Polokwane in the same year. At the same time, she gained business experience as personal assistant to the president of the Pietersburg Chamber of Business.

In 2000 Searle was seconded to the office of the Premier of the Northern Province (now Limpopo) to co-ordinate and manage the international relief aid effort in the province, and later the larger ongoing effort in Mozambique, after the 2000 floods that ravaged the region.

She says the experience she gained as co-ordinator, manager and logistical planner for the distribution of all relief aid has stood her in good stead. She later compiled a report on lessons learnt during the operation and was invited to present it at a national disaster management conference.

She moved to Pretoria in 2001 and joined the Aida Pretoria East office. In her first year after joining the group, she was named as Aida's top-selling new agent countrywide. She was selected to train as a regional trainer in 2004 and, after completing the course, was appointed the group's national trainer.
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