In recent years awareness of the charm and appeal of owning a Karoo home has increased rapidly not only among local buyers but among South Africans from around the country, expatriates currently living abroad and also foreign buyers, says Wayne Rubidge, Karoo area manager for Pam Golding Properties.

"Given the ever-increasing interest in the Karoo from a widening cross-section of buyers from near and far, we have launched an on-line auction service via which will provide buyers with a quick and convenient way of purchasing a Karoo home at a market-related price from the comfort of their own home. For sellers, the benefits are substantial including world wide exposure of their properties to interested buyers," says Rubidge.

"Auctions have become an accepted way of achieving a realistic market price for a property - now on-line auctions present an even more convenient and hassle-free way of conducting a property transaction. With every passing day we seem to become more and more dependent on computers, mobile phones and email on going about our daily lives, and the desire to save time while accessing information instantly via the internet is a major driver. With e-business already transforming the business landscape, real estate is no exception, so this new facility is a logical step in marketing our Karoo properties," he says.

In launching this initiative PGP has chosen the picturesque Northern Cape towns of Phillipstown - voted by Property Genie as one of the most popular towns in the country - as well as Maclear in the Eastern Cape. Four beautiful yet affordable historical cottages and homes have been selected as well as some spacious plots with scenic Karoo vistas. Further properties to be auctioned in the future will include Karoo farms and lifestyle getaway properties.

Says Rubidge: "All properties to be auctioned will be selected for their market appeal and will have sound investment value. They can also be further restored - an additional means of enhancing the intrinsic value of the property. Interested buyers simply need to visit the website, which provides a step by step procedure to familiarise them with the process. Quite simply you just need to log onto the website, preview the property of your choice, register on-line and acquire an authorisation code which will allow you to bid on that particular auction, and registration is free. Then naturally buyers can then make arrangements with our resident agents to view the property or acquire more information on the property and/or town. Auctions will be posted giving clients a minimum of six weeks to preview the property."

Rubidge says the response from both sellers and buyers is already very positive with clients starting to register from around the globe. "They have expressed confidence in the process as they can expect the same level of professional service and integrity, while PGP has an ever-increasing on-line network which is critical for sellers.

For further information contact PGP's regional Karoo office in Graaff-Reinet on 049 892 3495, email / or contact the network of PGP agents spread throughout the Karoo.
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