Blythedale rockets off the blocks with R600m in sales
News > news - 13 Nov 2006
Rising market interest in the proposed Blythedale Coastal Resort has boosted pre-launch sales to more than R600 million in the KZN North Coast development, according to developers the éLan Group.

The sales to the Group’s Investor Club Platinum Members represent a likely South African off-plan sales record, according to national sales director Andrew Thompson, who believes the R1 billion sales mark will be topped over the upcoming holidays.

The resort is located on rolling hills on a 1 000 ha sugar estate owned by the Stuart family with a 3km coastline overlooking the village of Blythedale.

The development consist of five main development phases: Blythedale Ocean, Blythedale Forest, Blythedale Golf and Blythedale Hills and is intended as a fully comprehensive and integrated family resort housing some 5 000 families with a maturity time of 10 years and a completed value that could top out in double digit billions of rands.

The development is located approximately 40kms from Umhlanga, 20 minutes from Simbithi and bordered by Princess Grant Golf Resort on its northern border. Access to the resort is just off the N2.

Thompson expects 20 percent of buyers coming from international sources, 30 percent from Gauteng and the balance from Durban and Richards Bay with strong emphasis on second-home purchasing.

Thompson says the construction of the new King Shaka International Airport at La Mercy means the resort will be strategically positioned to allow prospective investors to be closer to the amenities, which they will invariably utilise.

The Blythedale Ocean development consist of freehold sites on the top ridge of the development, three beach nodes, 200 chalets and a hotel with a combined accommodation capacity of 600 rooms and a seating capacity of 1 200. A one-kilometre water theme park incorporating a valley of the waves and restaurants forms part of this node. A commercial and retail node – about double the size of the Ballito Lifestyle Centre - is to be located on the access road to Blythedale beach.

The Blythedale Forest node will incorporate homes around the 320 ha lowland natural coastal forest which extends for 2,5km from the Mdlotane Lagoon to north of Blythedale

The northeastern area will accommodate the equestrian estate consisting of 30 large individual freehold stands while a retirement village zoned for about 200 sectional title units with its own hostel and clinic is planned for the southern boundary.

Approximately 1 800 fully furnished American style villas are to be built around an 18-hole golf course while a wellness centre with its own school of excellence will be constructed around 30 chalets.

The development, in recognition of the need for upliftment, includes a social village component where stands will start from R50 000.
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