Blouberg tipped as SA’s hottest new playground

News > news - 31 Aug 2010
It’s hot, it’s hip and it’s the most ‘happening’ place in the Western Cape to live right now, boasting a heady combination of magnificent beaches, awesome views and the integrated urban lifestyle sought after by today’s up-and-coming executives and professionals.
In addition, the Blouberg area along the Cape’s Western Seaboard is rapidly becoming one of the country’s top seaside playgrounds for both local and foreign holidaymakers, says Deon Lessing, new owner of the local Chas Everitt International franchise.
Formerly the marketing director of mortgage origination company Betterbond, Lessing has extensive experience in real estate but admits to a special interest in Blouberg, which he says is “rapidly gaining a reputation as one of the best beachfront destinations.
“It is already a hot residential choice for Cape Town’s ‘beautiful people’ - young executives and professionals who appreciate the chance to live a film-star lifestyle, for much less than in other upmarket locations. Here they can have it all – long white beaches on the doorstep, trendy restaurants and cafés all along the shoreline, premier shopping venues within easy reach and best of all, designer apartments and penthouses boasting world-class views at comparatively low prices.
“This has made it one of the fastest-growing areas in SA over the past few years, and now it is also becoming a favourite destination for an increasingly cosmopolitan crowd of beach tourists. Blouberg is rated one of the top kitesurfing beaches in the world, and other popular leisure activities here include whale and dolphin watching, shark diving, cycling, canoeing and sailing.
“And for those who prefer a more leisurely holiday, there are several excellent golf courses in the area and plenty of places along the seafront where one can take in the spectacular views of Table Mountain, Robben Island and the Cape Town skyline while sipping a sundowner.”
Indeed, says Lessing, there is a constant demand for holiday rentals and sustained interest among developers as a result, with many new projects now coming on stream in Bloubergrant and around Big Bay. “The long-term rental market is also extremely busy. There is a large contingent of foreign residents, and apartments and houses renting for between R3500 and R7000pm are in high demand, while beachfront apartments and penthouses attract tenants at rentals right up to R25 000pm.
“This makes Blouberg a choice area for local buy-to-let investors as well as the increasing number of SA expats keen to buy properties ‘back home’, which they see as likely to increase in value faster than those in the UK, Europe and many other parts of the world that were hard-hit by the recession.”
Prices in Blouberg, which includes the suburbs of Bloubergrant, Bloubergrise, West Beach, Bloubergsands, Blouberg proper and Blouberstrand, start at around R500 000 for a one-bedroom apartment inland, and range between R900 000 (bachelor’s) and R2,5m (two-bedroom) for a high-rise apartment with views on the beachfront.
A three-bedroom townhouse close to the beach with two bathrooms, double garaging and a private garden can be had for around R1,8m  Three-bedroom, two-bath apartments start at around R2,1m and there are brand-new, palatial penthouses in beachfront blocks available for around R20m.
In the Big Bay estates, there are stands available for around R2,2m for those who would like to build their own homes.
Issued by Chas Everitt International
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