Blend of top brands to benefit home sellers

A new multimillion-rand collaboration in the marketing of "masterpiece"
homes has just been unveiled by Lew Geffen Sotheby's International Realty
and Habitat magazine.

The deal was announced this week by Lew Geffen, chairman of Sotheby's
International Realty in SA, who said the real estate group had acquired the
exclusive rights to a special new section of Habitat that would feature some
of the finest homes for sale in South Africa and abroad.

"These will form the Masterpiece Collection, an outstanding property
showcase that will give our clients a distinct advantage in the exposure of
their sought-after residences to potential buyers in the correct target
group."

Habitat would, in turn, benefit from an increase in its paid-for circulation
to the Sotheby's International Realty client base and through major airline
lounges and luxury hotels.

Edited by Colin Sharp, Habitat won the coveted Admag Award for Best Décor
Magazine last year, "and is widely regarded as the best and most informative
high-echelon home interest publication in the country," says Geffen.

"I also believe a brilliant synergy exists between the readers of Habitat
and the clients of Lew Geffen Sotheby's International Realty, and am
confident that the combination of brands will, like the best wine or whisky
blends, be much greater than the sum of the parts."

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