Bigger footprint for Chas Everitt Stellenbosch
- 22 Jun 2012
The Chas Everitt International franchise in Stellenbosch has been unbundled into a number of individual Chas Everitt Notebook® licences that will facilitate the spread of the high-profile brand to a wider area of operation.
The Notebook® concept was introduced a number of years ago as an alternative to the full franchise model for specialist agents and independent “principal agents” who wish to concentrate their efforts on sales and focus on key areas, but also wish to have the backing of a strong national group.
“The model accommodates the entrepreneurial spirit that is so strong in real estate,” says Chas Everitt International head of franchising Barry Davies, “by enabling individual agents who are top performers to take the next step and establish and run their own businesses, without incurring the costs of a full new franchise operation – and more importantly, without losing access to any of the marketing and business management services offered by the group.
“We already have a number of Notebook® licences operating very successfully in the Cape Winelands, Southern Cape and Gauteng, for example, and now looking forward to the establishment of several in and around Stellenbosch.”
Elmarie van Huyssteen, current owner of the Chas Everitt International franchise in Stellenbosch, will lead the way by taking up the first new Notebook® licence, and says that the current activities of her office will continue uninterrupted, with all clients having access to the same level of expertise and service as before, and the sales and rental activities continuing in the Devonshire House Annex where they are currently situated.
Meanwhile, a second Notebook® licence has been awarded to a team of agents lead by Ansie Welman, and the group is looking for further experienced applicants to become licensees and cover the area comprehensively.
“These will all be independent operations,” says Davies, “but will work with one another across the greater Stellenbosch area. Each will of course also have the advantage of working under the Chas Everitt International brand. They will also have access to our extensive business support systems, training courses and national and international marketing channels to ensure that their clients’ properties get the widest possible exposure to potential buyers in SA and around the world.”
Van Huyssteen says it is exciting to be part of the evolution of a new business model, “and to be associated with a group that has once again proven that it is the leader in real estate innovation”.
Chas Everitt International MD Berry Everitt comments that: “Business-as-usual is not a comfortable place for us, and we are constantly looking for ways to add value for our agents and principals as well as our clients. This is why we have developed the best business systems in the industry, a world-class web based environment and an administrative hub that supports the Notebook® model in such a way that new operators can be seamlessly assimilated and continue to provide their clients with the professional level of service for which our brand is renowned.”