Big splash for Harcourts in East London

Renowned international property group Harcourts is making waves in East London with the conversion of four leading local estate agencies to the brand.
 
The four former Homenet agencies changed over to the Harcourts brand recently following a partnership deal between the two groups that has seen a new giant, Harcourts Africa, emerge in the SA real estate market.
 
Phil Rawstron, who has renamed his agency Harcourts Advantage, says the switch has unified the old Homenet group under an established and reputable international banner.
 
“A great advantage is that we are moving forward in difficult economic times, a fact that is not lost on our clients. It is also the ideal opportunity to bring my top agents in as partners to form a solid and reputable association that will boost our offering to our clients.”
 
Lance Gouws of Harcourts Cornerstone adds that the professional image and approach of the Harcourts group will add value. “I strongly identify with the Harcourts values of putting people first, doing the right thing, being courageous and having fun and laughter. That is precisely the way I think real estate companies should operate.”
 
Kim Wood of Harcourts on the Bay says Harcourts is bringing new vigour to the local property market. “It is a dynamic brand fuelled by a new energy and successfully driven by the Harcourts Africa CEO, Martin Schultheiss.”
 
Annie and Ronnie Coetzee of Harcourts Mercantile, the fourth agency to convert, note that Harcourts has proven systems that are re-invigorating the local real estate industry.
 
Harcourts has been rated as one of the top five international real estate brands by world real estate authority Stefan Swanepoel. It is the fastest growing group in Australia and the biggest in New Zealand and also operates in China, Fiji, Indonesia, Singapore and Zambia. It currently has more than 600 offices employing 4 000 sales consultants and sells more than $19,5bn worth of property every year.
 
ISSUED BY HARCOURTS AFRICA
Loading comments
More news articles
news
Guidelines to securing a home loan
29 May 2018
Many young South Africans are working hard to achieve their dream of purchasing their first home. However, the process can be challenging due to the daunting application process, which can take up to 2 years and is often enough to discourage prospective buyers.
read more
news
Things you should consider before upgrading to a new home
23 Apr 2018
The thing about the property ladder is that at some point in our lives we all have reason to want to climb a rung or two higher. Sometimes, it’s because we’ve outgrown our previous dream home, or because we want to be in a better neighbourhood that’s closer to work or to schools. Sometimes it’s because our circumstances have changed, and we’re taking care of elderly parents or relatives. Sometimes, it’s just because we want a property that reflects the financial status our hard work has won.
read more