Big guns to run Sotheby’s on Atlantic Seaboard

The new partners in the franchise are Gavrill and her husband Rob McKee of Gail Gavrill International Properties, Brendan Miller of Better Homes and Lew Geffen, who is also chairman of Sotheby’s International Properties in SA.

“Gail hardly needs any introduction,” says Geffen. “She is a dominant real estate personality locally and internationally and has been responsible for many of the most important sales along the Atlantic Seaboard over the past 25 years.

“At the same time we are delighted to have real estate management expert Rob McKee as the CEO of the new partnership and to welcome Brendan Miller, who has in the past few years built Better Homes into an extremely strong player in the Atlantic Seaboard market.

“Indeed, with this dynamic new team at the helm we are confident that the Atlantic Seaboard franchise is now well set to become the company’s flagship operation in the Western Cape. Gail and Brendan intend focusing on the higher price ranges in Fresnaye, Bantry Bay, Clifton and Llandudno - including off-plan developments – and with the backing of Sotheby’s International Realty will be in a position to source high net worth buyers for their sellers from branches in 47 countries around the world.”

Geffen also notes that all the sales agents employed by the previous owners of the Sotheby’s franchise have been retained, and that the re-launched franchise will also absorb Gail Gavrill International Properties and the Better Homes operation in Sea Point.  

“Indeed, we will initially be operating from the highly visible – and rebranded – Better Homes location on the corner of St John’s and Main roads in Sea Point, although we will also have brand new offices in Camps Bay shortly.”

The re-launch of the franchise follows a High Court decision last week which enabled Lew Geffen Sotheby’s International Realty to immediately terminate its agreement with the previous franchisees, and Geffen says he has been overwhelmed by the industry and public support he has received following this move.

“I have to say that the previous operation did not live up to our brand promise, but this new management partnership brings together some exceptional real estate talent and experience, and we are confident that the franchise will now come into its own and really deliver on that promise for our clients.”
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