Big changes for Newton Park agency

Port Elizabeth has its first Harcourts office, thanks to the recent conversion of the Homenet Windmill agency in Newton Park to the powerful international brand.
Named Harcourts Alpha, the office is owned by Denton Henning, who gained extensive business experience in the motor and construction sectors before entering real estate and is enthusiastic about his agency’s prospects as a member of a huge international group.
“The Harcourts referral system, professional outlook, national and international network, behavioural guidelines and general standards are a really a cut above the rest, and its ‘people first’ methodology and training are also very progressive. It gives us all the ingredients to build very successful agencies.”
The conversion of the office to the Harcourts brand follows last year’s partnership deal between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.
However, says Harcourts Africa CEO Martin Schultheiss: “We are very clear that the future of real estate franchising is not just about giving our franchisees and agents a ‘brand’. The new game is about adding value and making your business owners and agents successful and the Harcourts value proposition is already creating huge excitement in the SA real estate industry.
“We see this in the volume of enquiries we are getting from both independent agencies and disillusioned members of other real estate groups, and in the fact that we have added 18 brand new offices to the group since the start of the year – making us by far the fastest-growing group in the country at the moment.
“We have also now rebranded more than 40 of the old Homenet offices that formed the basis of the group, and are on track to have the whole rebrand exercise completed by March 2010.”
Harcourts is also the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
Globally, the group currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.
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