And then there were three!

In keeping with its trend-setting initiatives, the East Cape Property Guide (ECPG) has launched a weekly publication aimed at the recruitment industry.

When “Options” hit the streets of Port Elizabeth and Uitenhage on Monday, it brought the number of publications in this estate agent driven publication house to three: the others being the Property Trader and the ECPG.

The latest venture follows on the back of APSO (Association of Personnel Service Organisation) identifying the ECPG as a suitable vehicle to steer a cost-effective publication aimed at servicing the recruitment industry by means of an advertising platform for personnel agencies.

Talks between board members of the ECPG and the recruitment industry commenced late last year, says Michele Scherer, Managing Editor of the ECPG, “it was clear from the onset that a considerable need for a publication focused on finding employment solutions exists.”

But Options is not only for the benefit of APSO-members, Scherer says: “Non-members will receive the same benefits and pricing as members of APSO. There will be no differentiation between members and non-members as Options is fully owned and managed by the same team that has been responsible for the ongoing success of the ECPG.”

Options will be distributed free of charge with an initial print-run of 30 000 copies distributed at various robots and intersections in Port Elizabeth and Uitenhage and will be available at selected outlets throughout the week.
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