Aida set to go extra mile for the Comrades

News > news - 11 Jun 2008
The Aida real estate offices in KwaZulu-Natal are going to take their motto of “excellent service” a step further during the annual Comrades Marathon this Sunday.

The seven offices will be fielding 100 agents and helpers to man stand number 19 at Botha’s Hill during this year’s up run, says organiser Jean Liversedge of Aida Amanzimtoti.

“Aida’s sponsorship of the watering hole forms part of our group’s 50th anniversary celebrations and we plan to bring the same dedication to excellent service that marks our dealings in the real estate industry to our ministrations to the marathon athletes,” she says.

Aida is claiming to be the first real estate company to assist at the Comrades and also to be the only representative of the industry during this year’s run, Liversedge says.

“Team” Aida will be at their posts at 4 am and it is estimated that the first runners will arrive at the watering hole three and a half hours later. The last runners will have to pass the point at around 11h00 to reach Pietermaritzburg by the cut-off time of 17h30.
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