Aida goes to the movies
- 18 Jun 2010
The Aida real estate franchise group has clinched several deals that will soon see its iconic name in lights on the big – and small – screen.
In terms of an enhanced marketing strategy, the group’s signage and other corporate imaging is to be incorporated into several local film productions says Aida CEO Young Carr.
“Advertising in film is just one of the innovative marketing strategies that we have launched this year,” he says. “For countless South Africans the Aida brand is instantly recognisable and our signage will shortly be lending a distinctive and uniquely South African flavour to productions such as Jakhalsdans, Ace, Liefling die Movie, and Getroud met Rugby.
“We plan on remaining an integral part of the South African landscape and zeitgeist – and it is fitting that our interaction with South African property consumers should be expressed in films and television productions reflecting slices of South African life and culture.”
Carr adds that in the past year the group has focused on reinventing the brand to ensure ever-greater service to clients. “We aim to add to our offering without detracting from the essence that has made Aida a trusted and respected household name. Innovative marketing forms part of our strategy to remain relevant in changing times.”
Aida is also implementing enhanced business systems to streamline its offering to clients. “We are now finalising our new customer relationship platform, which will help us to further improve our service to customers and to make sure we live up to their expectations,” Carr says.
“Going to the movies may be glamorous - but we will always ensure that we offer a solid service that is grounded in reality.”
Issued by Aida National Franchises