Aida celebrates 50 years of success

Aida National Franchises has reached another milestone in South African real estate history – the leading franchising group has become the first in the country to celebrate its 50th anniversary.

It follows a long and impressive list of firsts, the group’s CEO, Young Carr, said at Aida’s recent national convention.

Aida, named after its founder Aida Geffen, pioneered franchising in the industry in 1979, a trend taken up by other real estate groups and which has led to a more streamlined and professional local industry.

By the mid-1980s Aida was the only company with a national network and by the end of the decade its 60 offices in all major cities firmly placed it in a leading position. In the same decade it became the first real estate agency to be listed on the Johannesburg Stock Exchange.

Its won acclaim in 2000 and 2001 when its franchise system was placed in the top 10 in the country by an independent survey conducted by Financial Mail.

Another first followed in 2006 when Aida became the first real estate franchise to be listed for two consecutive years in the Corporate Research Foundation’s (CFR) publication, Best Companies to Work for in SA.

“The company has grown phenomenally over the past five decades and today it is a household name among real estate consumers,” says Carr. “In 1999 Aida Holdings changed its name to Jigsaw Holdings, which acquired the holding company ERA as well as MacHaus. In the same year its annual convention was re-launched to strengthen ties among members and to honour the group’s high achievers.

“As Aida grew, it refined its management and administrative functions and further expanded its comprehensive training at its training academy - established way back in 1966 - to equip franchisees and agents to cope with the increasingly sophisticated demands from their clients.

“Having pioneered the seller and buyer marketing solutions of sole mandates, show houses and parameter pricing, the company also ensures that agents are trained in these proprietary systems.”

He says Aida also pioneered the concept of a “one-stop shop” to offer consumers a continuous service through its home loan facilitators, Betterbond and Bond Choice, and through the company’s home maintenance plan that offers value-added insurance.

“Aida was quick to adapt to technological advances and implemented a network that is supported by a seamless end-to-end office management system. The system, A-Prop, enables the group to monitor marketing solutions of all mandates and to automatically populate the Aida website. Its website,, is linked to international and local portals and provides buyers and sellers with a valuable tool.”

The group has formed strategic alliances with global partners to take the Aida brand name beyond SA’s borders. It has established offices in London, Swaziland and Namibia and secured alliances with Century 21 in Australia and New Zeeland to cater for clients’ local and international property and financial services needs, he notes.

“But Aida has never lost sight of its original aim of giving exceptional service and acquiring a name for integrity and ethics. The business philosophy of uncompromising integrity, professionalism and dedication to service endures.”
Loading comments
More news articles
Guidelines to securing a home loan
29 May 2018
Many young South Africans are working hard to achieve their dream of purchasing their first home. However, the process can be challenging due to the daunting application process, which can take up to 2 years and is often enough to discourage prospective buyers.
read more
Things you should consider before upgrading to a new home
23 Apr 2018
The thing about the property ladder is that at some point in our lives we all have reason to want to climb a rung or two higher. Sometimes, it’s because we’ve outgrown our previous dream home, or because we want to be in a better neighbourhood that’s closer to work or to schools. Sometimes it’s because our circumstances have changed, and we’re taking care of elderly parents or relatives. Sometimes, it’s just because we want a property that reflects the financial status our hard work has won.
read more
Get pre-qualified
Make offers with confidence knowing what you can afford. Then shop for the best home loan
Bond Calculator
Calculate the estimated repayments on a home loan and savings with extra payments