Aida, South Africa’s oldest estate agency group, celebrates its 50th anniversary this year and, says group CEO Young Carr, the group plans to further improve its offering over the next half century.
Aida, named after its founder Aida Geffen, in 1979 became the first local property company to go the franchise route. The model was taken up by other groups and has contributed to a more professional property industry in South Africa.
By the middle of the 1980s, Aida was the only real estate group with a national network and by the end of that decade, it had 60 offices in all the major centres. It also became the first real estate group to list on the Johannesburg Stock Exchange.
The group also introduced SA to new marketing methods such as sole mandates, show houses and parameter advertising, and it invented the concept of the “one-stop shop” to ensure clients received a comprehensive service including mortgage origination, home inspection and insurance.
Aida’s agency model was ranked among the top 10 franchise companies in the country in 2000 and again in 2001 and it is the first property company to be named – for two consecutive years - as one of the best companies to work for in South Africa.