Aida Boksburg launches SMS campaign for CANSA funds
- 05 Mar 2012
Aida Boksburg will not only be fielding two teams in the CANSA East Rand Community Relay For Life this month, but has also begun an SMS campaign to help raise further funds to help fight cancer.
“We are reaching out to everyone in our own business network and also in the bigger Aida franchise network countrywide to make this a resounding success,” says franchise principal Denver Ramnath.
“Like many businesses and other organisations on the East Rand, we will be supporting the Cancer Association (CANSA) by entering two teams in the Relay for Life, and we will also be fundraising during the event, which is being held on 23 and 24 March at the Boksburg City Stadium.
“However, we wanted to do more to boost CANSA – which no longer obtains any State funding - so we decided to get an SMS campaign running ahead of the event, so that even people who can’t get to the relay can participate and contribute to the fight against cancer.”
Those who would like to do this should SMS the word “CANCER” to 49040 to donate R15.
The CANSA Relay For Life overnight events are part of an international movement to unite cancer survivors and the communities that care about them. The members of the teams taking part take it in turn to walk or run around a track for 12 hours, and when not walking, can enjoy camping-out, entertainment and good food, games and community camaraderie in a festive atmosphere.
Each team pays an entrance fee and in addition, each team member is encouraged to organise a minimum individual sponsorship. The proceeds of the relays and any fundraising done on site all go to CANSA to help deliver its crucial integrated cancer-control service.
“And since the government has withdrawn all funding from CANSA it is now totally up to individual communities and companies to support the organisation in their own areas or risk having no CANSA representation or assistance in that location,” says Ramnath.