Aida appoints Gauteng regional manager
News > news - 12 Dec 2005

Nadia Vermeulen - ensuring closer links between agents and head office

Aida National Franchises has appointed Nadia Vermeulen as manager of its Gauteng region.

The appointment is part of Aida's drive to increase support for its franchises countrywide, says CEO Alex Fenwick, and follows the recent appointment of Stefan Louw as manager of the coastal and country regions. A third manager will be appointed to take charge of the rest of Aida's countrywide franchise network. 

Fenwick says the managers will help new offices to smooth out teething problems and will offer training to quickly get franchises on par with Aida' s proven business model.

"Regional managers will also ensure a closer link between agents and head office and will forge alliances and synergies on regional level. We expect an improved bottom line and better agent retention."

Vermeulen will be responsible for all Aida franchises in Gauteng, as well as those in Potchefstroom, Rustenburg, Klerksdorp and Parys. She says the biggest challenge will be to correctly identify each franchise's needs and to provide appropriate support.

Vermeulen has an honours degree in demographics and has lectured in sociology and demographics at the universities of Pretoria and Medunsa. She has also lectured in economics at private institutions and secondary
schools.

However, before joining Aida as a trainer for its national network in April this year, she also spent eight years working as an agent in Pretoria - and averaged 30 sales a month in the last three of those years.

"With her strong academic and training background, coupled with her field experience as an estate agent, Nadia was quickly identified as an ideal candidate to fill one of the newly-created positions of regional manager," says Fenwick. "We have no doubt she will not only strengthen our
relationship with the franchisees in her area but help to expand the spectrum of services Aida clients can expect."

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