A WORLD AT YOUR FINGER TIPS
News > news - 13 Mar 2008
The Fine & Country two day international convention that took place on the 5th and 6th of March was designed to empower Fine & Country members and lead them to successfully operate within the current global market.

 

Various international and local speakers shared their knowledge during the convention. Speakers included the likes of Malcolm Lindley, founder of both The Guild of Professional Estate Agents and Fine & Country International, Richard Exton from Barclays UK, Helgaard Botha from Mauritius and Phil Sheridan from Dubai. Gisela Wretschko, who is a registered industrial psychologist, spoke about ‘a global guideline to human resources, clients and customers’ and Aki Kalliatakis who a few years ago hosted his own radio talk show on Radio 702, focussed on ‘customers around the world’. Professor Nick Binedell, from the GIBS Business school, enlightened the audience on how to compete for future business.

 

“The convention was an ideal forum for our members to network and take advantage of opportunities,” says Linda Erasmus, CEO of Fine & Country South Africa.

 

It is believed that Fine & Country licensees are well positioned within the current restraints of the global market to grow their businesses locally and to participate in the benefits of a well-established world class brand. The brand has proved that it can resist the ‘slump’ reported in certain areas of the world.

 

“The convention was both enjoyable and informative, and I look forward to attending next year,” says Phil Sheridan, CEO of High Society Properties in Dubai. Errol Parker of Mauritius said that that he was pleasantly surprised and impressed by the quality of every aspect of the convention. Malcolm Lindley, CEO of Fine and Country International says that this is the second convention that he attended in South Africa and that both events have inspired him.

 

Fine & Country International Realty model is designed in such a way that most of the power and profits remain in the hands of the licensees.  Linda Erasmus says that this is an ideal for many entrepreneurs and the opportunity that it creates is perfect for self starters.

 

Speaking about the importance of the convention to the brand locally, Erasmus noted: “Fine & Country SA has experienced incredible growth and in just three years has attained 60 licensees. There are basic business principles that have been tested for centuries which are still relevant across borders. The importance of the human science factor and the art of technology woven into the basics, can only take us further on our road to success.”
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